THE BRIEF
In 2019 three UK charities partnered together to create The National Forest Trek, a three-day fundraising challenge event. The event runners needed a logo and website putting together, as well as illustrative elements to support the project. The trek revolved around building hope for the future by transforming lives and creating a forest for everyone to enjoy, whilst ensuring that those who have served the public are never forgotten.
In 2019 three UK charities partnered together to create The National Forest Trek, a three-day fundraising challenge event. The event runners needed a logo and website putting together, as well as illustrative elements to support the project. The trek revolved around building hope for the future by transforming lives and creating a forest for everyone to enjoy, whilst ensuring that those who have served the public are never forgotten.
THE SOLUTION
After an exhaustive exploration around themes of remembrance and nature, I was able to conceptualise the day in the form of a truly British tree, silhouetted in front of a sunset (given that the trek would span over a number of evenings). I styled the logo in the form of a badge, along with a distinctly retro colour scheme. I then worked this colour scheme into the website, creating some background imagery off of the logo design, and the route maps. I also generated some iconography for the separate day and 5K events.
SERVICES
Logo Design • Website Design • Illustration
After an exhaustive exploration around themes of remembrance and nature, I was able to conceptualise the day in the form of a truly British tree, silhouetted in front of a sunset (given that the trek would span over a number of evenings). I styled the logo in the form of a badge, along with a distinctly retro colour scheme. I then worked this colour scheme into the website, creating some background imagery off of the logo design, and the route maps. I also generated some iconography for the separate day and 5K events.
SERVICES
Logo Design • Website Design • Illustration
